Fundraising : Corporate philanthropy | Page 3

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Five best practices for transparent cause marketing

"New York Attorney General Eric T. Schneiderman has developed these Best Practices to promote transparency in cause marketing and help ensure that consumers are properly informed and that charities receive what they have been promised."

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Creating a giving program : a guide for small and mid-sized Canadian companies

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Business contributions to Canadian communities : findings from a qualitative study of current practices

"This report presents the results from the first phase of a long-term research initiative that addresses this gap in our knowledge. It summarizes the findings of a review of the literature on community investment and outlines the results of a series of roundtable consultations with 47...

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Corporate Community Investment Practices, Motivations and Challenges: Findings from the Canada Survey of Business Contributions to Community (CSBCC presentation)

Supporting materials for the Corporate Community Investment Practices, Motivations and Challenges full report, available in print only. Contact Imagine Canada to purcahse the report. Imagine Canada members can borrow the report from the library.

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Five best practices for transparent cause marketing

Creating a giving program : a guide for small and mid-sized Canadian companies

Business contributions to Canadian communities : findings from a qualitative study of current practices

Corporate Community Investment Practices, Motivations and Challenges: Findings from the Canada Survey of Business Contributions to Community (CSBCC presentation)

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