Improving direct marketing response with online advertising

The nonprofit foray into integrated, multichannel marketing How online advertising has evolved over the pas 24 months In practice: improved results with household-level targeting Incremental lift in campaign response and donations Conclusion

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Improving corporate donations : new strategies for grantmakers and grantseekers

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Five Good Ideas about Fundraising in the Digital World

"Conventional fundraising wisdom still applies in the digital world, but some of it needs to be turned on its head. Have you ever been told to be a better storyteller to become a better fundraiser? Learn why that”s not a good idea in the age of social media, and why fundraising needs to connect...

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