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This manual is intended primarily for those who are new to fundraising. It has two purposes:
To highlight some of the significant findings of the NSGVP and show how these can be useful to those charged with fundraising within a charitable or voluntary organization.
To provide those who are...
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Presents the culmination of a two-year research project -- the Donor Education Initiative -- that mapped and assessed the current state of donor education programming, and provides a plan for future leadership.
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"This book shows how to develop a fundraising strategy and contains ideas to help organisations diversify their funding base."
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