Standard C14: Cause-related marketing
Description: Increasingly, the media and the general public are critical of for-profit companies that raise funds for charities and nonprofits, arguing that too much money goes to the business and not enough to the cause itself.
Standard C14 Explained
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Cause-related marketing
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Marketing engagé
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Cause related marketing : know the rule
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Code of ethics and standards of practice
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Code de déontologie et normes de pratique
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Third party fundraisers : policy commentary
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Collecte de fonds par un tiers : Commentaire au sujet de la politique
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Cause marketing : 10 cautionary principles for nonprofits
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Five best practices for transparent cause marketing